The Founding Team
Fouz Al-Sabah
INNOVATION & POLICYA senior creative economy and policy executive, with over 15 years of experience shaping national strategies, policy, research and creative economy initiatives across the MENA region. Her work brings together innovation, policy and research to identify opportunities, shape forward-looking strategies and strengthen ecosystems for institutions, talent and communities.
Manal Al-Majed
STRATEGY & OPERATIONS A senior cultural executive, strategist and operator, with over 15 years of experience leading the development and delivery of cultural institutions, destinations and community ecosystems across the GCC. Her expertise bridges strategic vision and operational delivery shaping strategies, governance models and operating systems that enable places and communities to perform, grow and create long-term value.
Manal Al-Gharabally
COMMUNICATION & EXPERIENCEA senior creative executive and entrepreneur with over 15 years of experience leading creative businesses, media, production and experience development. She brings together communication, experience design, storytelling and emerging technology to transform ideas into compelling experiences that connect people, places and communities.
Built on experience across the GCC.
OUR EXPERIENCE
SAS brings together more than 20 years of combined experience across culture, community development, destination strategy, experience design, programming, operations and institutional development.
Our experience spans major cultural institutions, emerging destinations, government initiatives and community-led programmes across Kuwait, the GCC and beyond.
OUR APPROACH
We build the systems behind thriving communities.
Buildings, infrastructure and programmes alone do not create thriving communities. They require an ecosystem that connects people, purpose, experience, opportunity and long-term operations.
SAS works across that ecosystem from understanding communities and defining strategy, to designing experiences, activating places, establishing operating systems and measuring impact over time.
