NEOM presented an opportunity to rethink how culture can be embedded into the foundations of a new region. Our team’s experience contributed to cultural strategy, institutional development and public realm thinking, connecting cultural ambition with the systems, programmes and frameworks required to bring it to life.

The work spanned public art strategy, museum and cultural institution development, collections, governance and socio-economic models, exploring how culture can shape identity, participation and long-term value from the earliest stages of development.